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Bringing It Back: Al’s Attire Is A Godsend For Fashion Restoration

For me, well-made clothing qualifies as one of the great pleasures of life. I’m not sure why that came to be, exactly. It may go back to watching my father suit up for the workday; having served in the Air

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North Beach Style: Dressing Up For Halloween At Al’s Attire

If you’re at all familiar with these pages, you know that I spend a fair amount of time writing about food. Over these last seven and a half months that hasn’t changed much, but the material somehow seems to be

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My Favorite Shirt, And Other Reasons You Should Visit Al’s Attire

As much as the neighborhood has changed, North Beach is still crowded with creative types. You can’t swing a dead cat in these parts without hitting a poet or a painter or a chef, or maybe knocking over someone’s guitar

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Suiting Up At Al’s Attire: The Boots Arrive

Clothes are a funny thing. As humans, we collectively spend an awful lot of time thinking about the various items we wear on our bodies. Clothes make the man, they say, and there is undeniably some truth to it. In

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Respect The Craft: Suiting Up At Al’s Attire

In North Beach, a neighborhood that makes dressing down an art form, bespoke fashion might sound like a nonstarter. But for Al Ribaya, custom clothing has proven to be anything but. Al’s Attire, the shop the clothier opened on

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Recent Writing Samples

  • Local Color: The Source For Vintage Posters In San Francisco
  • Popular SF Taqueria To Open First Mexican Wine Bar In The US
  • What’s New At Tony’s Pizza Napoletana? So Glad You Asked
  • Mayor Breed Honors North Beach Legend Al’s Attire
  • One-Man Kitchen: La Fusión Shines In San Francisco’s FiDi

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Anita Casalina:

"As an integral part of the Billions Rising team, Joe has helped shape the message of our foundation. With little or no supervision, Joe takes on every assignment with the same professional, can-do attitude, and always delivers. His writing skills are truly second to none."

Anita Casalina, Founder/Host, Billions Rising Foundation, World Changers Network

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Michael Forem:

"Joe Content has always been my go-to for writing work. Whether creating an original piece or just polishing up some notes for an important presentation, Joe gets it right the first time, with no fuss or dropped deadlines."

Michael Forem, Avante Group

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Sebastien Mirolo:

"Joe presents well and knows how to make people feel comfortable. It made his interviews of entrepreneurs using the @djaodjin platform full of personal and insightful quotes. Joe's writing and editing style is perfect for the web. Last, a special mention for Joe's ability to deliver excellent results while given very few guidelines and no supervision."

Sebastien Mirolo, Subscription Product Strategist, DjaoDjin

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Thierry DeFroidmont:

"I'm completely amazed by Joe's personality and his writing skill. He helped me to write my presentation page for my new site and it was wonderful. Thank you so much."

Thierry DeFroidmont, Photographer

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Carolyn Duffy:

"The people at Joe Content are very good at what they do. They helped us to focus our online voice, and they never say no to small projects. I wholeheartedly endorse them."
Carolyn Duffy, President, Insite Compliance


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