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Blog / Writing Samples

June Bloom: Five Things I’ll Miss About The Pandemic

Welcome back, everyone! After two grueling lockdowns and 456 days of Covid-19 restrictions that hamstrung nearly every sector of the economy, California is finally open once again. As of June 16th, the mask mandate has been drawn down to public

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Live & Kicking: George Chen’s China Live Readies For The Return

It has now been fully fifteen months since the Covid-19 pandemic brought much of San Francisco life to a shuddering halt. When the Coronavirus descended on the Bay Area in March of last year, it brought the kind of wholesale

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Tony Gemignani & Dago Bagel: Bringing Bread Back To North Beach

To say the least, the last fourteen months has been an obstacle course for small businesses in San Francisco. A lot of viable companies have been knocked out of the game altogether, and as we begin to move beyond the

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Taqueria Los Mayas: San Francisco’s Cinco Solution

Well, it’s May First, and you know what that means. And no, I’m not talking about rent: it’s time to make your plans for Cinco de Mayo. Granted, some of you out there may not take this quite as seriously

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Richie Azzolino Of Sotto Mare: The Road Back From Covid

If you were out in San Francisco this past weekend, you probably saw exactly what I saw: San Francisco is coming alive once again. The streets were thronged here in North Beach on Friday and Saturday, and although masks were

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Bringing It Back: Al’s Attire Is A Godsend For Fashion Restoration

For me, well-made clothing qualifies as one of the great pleasures of life. I’m not sure why that came to be, exactly. It may go back to watching my father suit up for the workday; having served in the Air

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A Century On, An Iconic North Beach Club Transforms

As one of the original neighborhoods of San Francisco, North Beach has always been steeped in its own rich history. Though we sit at the center of a thoroughly modern city, our enclave somehow feels more like a cloistered European

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With A View To Thrive, Real Old Paper Gallery Returns In Wharf Location

The last year has been brutal on small business in San Francisco, and like scores of American cities, ours has faced an unimaginable number of retail closings. In a city largely defined by its local businesses, the toll has been

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Los Mayas To Open First Mexican Wine Bar In Bay Area

One of the things I love to hear most right now is talk of new businesses starting out, especially in the beleaguered restaurant category. It takes serious huevos to open up a restaurant right now, and I have nothing but

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The Biggest Local Project You Might Not Know About: Music City SF

Following on the heels of the inauguration, the recent loosening of Covid-19 restrictions in California and return of outdoor dining to San Francisco has been a dose of much-needed optimism. Local residents, many of whom have been sheltering at home

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Recent Writing Samples

  • Come One, Come All: Festa Italiana Returns To North Beach
  • Bar Heritage: Eusebio Pozos of Bourbon & Branch Joins Cantina Los Mayas
  • China Live’s George Chen: North Beach, New Launches & The Road Back
  • In Bloom: Ownership Change Breathes New Life Into Violet’s On Clement
  • Seven Days Left: The Best Spot For Last Minute Christmas Gifts

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Karla Cruz, Daintree Networks

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Karla Cruz:

"When it comes to effective writing, Joe Content is the best. They're so easy to work with, and I've never been anything but pleased with their work. Joe Content rocks!"

Karla Cruz, Daintree Networks

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Craig Singer, President, Inner Circle Distribution

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Carolyn Duffy, President, Insite Compliance

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Michael Forem:

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Michael Forem, Avante Group

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Thierry DeFroidmont, Photographer


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