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Green Shoes And Nostalgia: An Afternoon At Al’s Attire

  August 28, 2020  |    Joe Bonadio

Clothes are a very personal matter, and it’s obvious that some are just more interested in fashion than others. But in my experience, even the most disinterested dresser typically has one or two favorite items of clothing. It might be

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China Live Swings For The Bleachers In Uncertain Environment

  August 20, 2020  |    Joe Bonadio

It has now been five full months since the original shelter-in-place order was announced by Mayor London Breed in March, and San Franciscans are scrambling to keep pace with the changes. And the city’s restaurant industry, already beleaguered with problems,

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Che Cosa? What’s Happening At Sotto Mare

  July 23, 2020  |    Joe Bonadio

washington square park at joecontent.net

Regular visitors to North Beach were recently greeted with a confusing sight at the popular Sotto Mare on Green Street. To the befuddlement of many, a matching blue awning has been erected over the entrance of the former Pasta Pop-Up

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North Beach’s Al’s Attire Reopens With A Flourish

  June 22, 2020  |    Joe Bonadio

Al's Attire on joecontent.net

After over three months under a mandated shelter-in-place order, San Franciscans are eager to get back to their normal lives. And it can’t happen quickly enough for Al Ribaya, who has operated North Beach’s Al’s Attire on Grant Avenue

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Hallowed Space: Real Old Paper Returns In North Beach

  June 15, 2020  |    Joe Bonadio

After nearly three months of limping along on online sales and curbside pickup, San Francisco retail reopens today. Retailers are breathing a heavy sigh of relief, and judging by the numbers that came out over the weekend for newly-reinstated outdoor

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Full Court Press: China Live Prepares For The Return

  June 11, 2020  |    Joe Bonadio

China Live Reopens - joecontent.net

Serial restaurateur and founder/chef of San Francisco’s China Live, George Chen knows a few things about challenges. Back in 2017, when Chen and wife/cofounder Cindy were preparing to open their sprawling, ambitious Chinese marketplace and dining hall, opinions ranged

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As Lockdown Drags On, Beloved North Beach Restaurants Return

  June 2, 2020  |    Joe Bonadio

Today marks the beginning of the eleventh week of lockdown here in San Francisco, and we’re all beginning to grow weary of it. The demonstrations and riots of the last week have only added another layer of frustration and pain

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North Beach Restaurants Adapt As They Weather Covid Crisis

  April 28, 2020  |    Joe Bonadio

San Francisco loves its restaurants, and that’s no secret. Our eateries, from the grandest to the most humble, are a fundamental part of our lives, and have for decades been a cornerstone of our city’s identity. And seven weeks into

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Virtual Tip Jar North Beach: Do Your Server A Solid

  March 25, 2020  |    Joe Bonadio

As San Franciscans wade into our second week of lockdown, like many of you I’ve been doing my best to stay as active and useful as possible. And being locally geared, I’ve been trying to support our small businesses here

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Lockdown In SF: Protect Yourself, Protect Small Business

  March 23, 2020  |    Joe Bonadio

“May you live in interesting times.”
-Chinese Proverb

The transformation that we’ve undergone in San Francisco in the last 13 days has been jarring, to say the least. With the exception of those few blithe souls who believe they breathe

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Recent Writing Samples

  • The Biggest Local Project You Might Not Know About: Music City SF
  • Family Matters: A Conversation With Sotto Mare’s Ria Azzolino
  • Giving For The Holidays: Tony’s Pizza Napoletana’s Tony Gemignani
  • North Beach Fix: Glimmers Of Hope For A Strange Thanksgiving
  • Never Better: My Birthday At North Beach’s Sotto Mare

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Craig Singer:

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"Joe presents well and knows how to make people feel comfortable. It made his interviews of entrepreneurs using the @djaodjin platform full of personal and insightful quotes. Joe's writing and editing style is perfect for the web. Last, a special mention for Joe's ability to deliver excellent results while given very few guidelines and no supervision."

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"Joe Content has always been my go-to for writing work. Whether creating an original piece or just polishing up some notes for an important presentation, Joe gets it right the first time, with no fuss or dropped deadlines."

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